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YouTube Bikin Pesaing TikTok Bernama Shorts Ilustrasi. (Foto: Unsplash)
Uzone.id - YouTube mungkin mulai ‘gerah’ melihat hampir semua orang di dunia menggunakan TikTok. Karena itu, YouTube ingin bersaing secara langsung dengan menghadirkan aplikasi video pendek bernama Shorts.
Mengutip The Verge, Shorts akan memungkinkan pengguna untuk mengunggah video singkat dan memanfaatkan musik yang berlisensi milik YouTube Music. Lagu-lagu tersebut dapat digunakan dalam video Shorts.
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TikTok juga beroperasi seperti itu. Pengguna bisa membuat video pendek dengan bebas memilih audio, musik, dan lainnya.
TikTok memang merupakan salah satu platform video pendek dengan pertumbuhan cukup pesan. Selama dua tahun terakhir, TikTok mengalami pertumbuhan lebih dari 125 persen. Demikian menurut laporan dari App Annie pada Januari 2020.
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TikTok memiliki ratusan juta pengguna dengan sekitar 842 juta unduhan pertama kali dari App Store dan Play Store selama 12 bulan terakhir. Jumlah unduhan TikTok meningkat 15 persen dari tahun ke tahun.
Mengetahui pencapaian TikTok, YouTube mungkin merasa tertantang. Basis pengguna YouTube juga besar, lebih dari 12 miliar pengguna aktif setiap bulan.
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