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Xpander Sumbang Hampir Setengah Penjualan Mitsubishi di November 2021 Uzone.id – PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), catat hasil positif penjualan di November 2021, dengan total 8.784 unit. Jumlah tersebut termasuk segmen komersial.
Pada segmen kendaraan penumpang MMKSI mencatat penjualan 5.679 unit, dan di segmen kendaraan niaga ringan MMKSI mencatat penjualan 3.105 unit.
Model Mitsubishi Xpander (termasuk varian Xpander Cross) mendominasi kontribusi terhadap keseluruhan penjualan MMKSI lebih dari 49,6%.
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Mitsubishi L300 berkontribusi lebih dari 24,8% dan Mitsubishi Pajero Sport dengan kontribusi lebih dari 15%.
Naoya Nakamura, President Director PT MMKSI mengatakan, model New Xpander dan New Xpander Cross yang baru saja diluncurkan mendapatkan respon positif pada ajang GIIAS dan penjualan periode November.
Hal ini semakin memperkuat posisi model Xpander dan Xpander Cross sebagai model favorit konsumen yang sesuai dengan preferensi dan kebutuhan konsumen Indonesia.
"Untuk itu kami berkomitmen untuk memenuhi permintaan dan mengirimkan unit pesanan konsumen sebanyak mungkin dalam periode penerapan insentif PPnBM yang berlaku hingga akhir tahun ini,” ungkapnya.
Model kendaraan Mitsubishi Motors terbukti tetap menjadi pilihan karena kesesuaiannya dalam menjawab kebutuhan dan keinginan konsumen di Indonesia. Hal ini dibuktikan dengan capaian dan hasil baik oleh model kendaraan Mitsubishi Motors di Indonesia pada periode November 2021:
Model Xpander (termasuk Xpander Cross) mampu menjaga pangsa pasar di segmen small MPV sebesar 27%, dan terjual 4.356 unit. Meningkat 478 unit dibandingkan capaian bulan Oktober 2021.
Pajero Sport meraih sekitar 30% pangsa pasar di segmen Medium SUV 2.500 CC (4x2 dan 4x4), dengan terjual 1.320 unit
L300 mempertahankan posisi peimimpin pasar di segmen Small Pick-Up 4x2 dengan pangsa pasar lebih dari 60%, dengan terjual 2.180 unit
Mitsubishi Triton mempertahankan posisi sebagai pemimpin segmen Pick-Up 4x4 dengan pangsa pasar lebih dari 53%, dan terjual 913 unit
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